I’ve always found that the best way to connect with another person is through humor. But it’s not easy. It takes insight and awareness of who you’re talking to. It’s a balancing act to find the right kind of funny for the moment, the environment, and the audience. Ultimately, if the message is more “haha” than “aha” it probably needs some work. That is work I love to do.
We are at a bizarre crossroads in the way we consume content. Attention spans are shorter, but our standards for quality don’t scale in the same way. This era is built for creators who cut their teeth as succinct and impactful storytellers across diverse mediums. I’d like to help brands embrace their role as creators first to better connect with the audiences they wish to reach.
My creative “sweet spot” is not only my ability to to find these insights, and build a memorable story around them, but to also facilitate safe creative spaces for team members to share bold ideas.
I’m a good writer. I have great ideas, and I work well in a team. Don’t believe me? Here’s four-time World’s Strongest Man Zydrunas Savickas to reiterate.